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Be Kind Rewind – Sweding

Something like CINEATRIX goes HOLLYWOOD!

and it is great to know that we are working on something similar to the ideas of Michel Gondry:

Does this remind you of something? If you know CINEATRIX, you will know what I mean:

By Kirk Honeycutt (

PARK CITY, Utah (Hollywood Reporter) – After highly imaginative explorations of man’s natural instincts ("Human Nature") and the interplay of memory, dreams and personal relationships ("Eternal Sunshine of the Spotless Mind" and "The Science of Sleep"), Michel Gondry has turned his playful gaze to film itself.

"Be Kind Rewind" wants to probe the interplay among films, their audience and the people who make them. It’s an exuberant, fanciful fable set amid the scruffy outskirts of American society, where people’s need for escapism coincides with their desire to participate in its creation.


Jack Black and Mos Def star in Be Kind Rewind, a unique comedy from Academy Award-winning writer/director Michel Gondry (Dave Chappelle’s Block Party, Eternal Sunshine of the Spotless Mind). Black stars as a loveable loser stuck in a life that’s too small for his big dreams. But when he unintentionally erases all the tapes in a video store where his best friend (Mos Def) works, he devises a plan to satisfy the store’s few loyal customers by re-creating and re-filming every movie they decide to rent. Be Kind Rewind features a cast that also includes Danny Glover, Melonie Diaz and Mia Farrow. It is scheduled for a February 22, 2008 release.



Sweding is re-making something from scratch using whatever you can get your hands on:

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One Response to “Be Kind Rewind – Sweding”

  1. ARTs, IDEAs, ENGINEERing, NETWORKing » Blog Archive » Michel Gondry at MIT - Advanced Screening of Be Kind Rewind Says:

    […] The movie was a blast! (you can read a previous article about the movie on my blog here) […]

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